The clock tower designed by Douglas Coupland
for the brand new Shops at Don Mills
outdoor lifestyle centre might have been inspired by the block-shaped
lower-middle-class Canada Mortgage and Housing Corporation
constructions that filled out the country’s first planned suburb but,
seen up close, its bouquet might as well be one of those galvanized
steel midway rides temporarily stationed in lower-middle-class mall
parking lots. Coupland must have been gratified by the circumstances
under which his work was unveiled: a stage shared with nutritionist-
turned-restaurateur Rose Reisman demonstrating how
to make dessert in a shooter glass, a performance from Canadian
Idol winner Eva Avilia, and housewifey shopper
distractions shot for CityLine.
Don Mills getting its own very incarnation of a
pedestrian-oriented open-air retailing environment — the best-known
example, at least to viewers of The Hills, being The
Grove in Los Angeles — is not without broader significance. This shopping spot
means everything to the area and its demographics.
What
began as a functional strip plaza in 1955 — eventually anchored by a
bargain-based Eaton’s department store — was transformed into a
sedate indoor mall in 1978. That change reflected the theoretical
young marrieds, planted near the intersection of Don Mills and
Lawrence in the age of Leave It To Beaver, who craved
interior comfort by the time they reached their own 50s. Three
decades later, when developer Cadillac Fairview announced plans to
transform this space in light of their collective twilight, a backlash was all but
inevitable.
And, no matter how pretty the Shops at
Don Mills would be on the inside, how its whole meets the main
streets couldn’t be less friendly. The feeling is not unlike EYE
WEEKLY Psychogeography columnist Shawn Micallef’s
account of walking around the overwhelming exterior of cavernous
Yorkdale — in this case, the Shops at Don Mills complex might be the ultimate simulation
of a small town within a big city, but accessing that utopia by
anything but a car requires dealing with a history its spawn were too
eager to leave.
Facing the gargantuan Shoppers Drug Mart —
the first-ever location, a 50-year fixture of the Don Mills Centre,
transplanted to its 1,000th store across the street — is a mural
dedicated in August 1962 by an Eaton’s architect and designer,
Charles Staffer, who passed away just two days before
last week’s official opening. “Don Mills is internationally
famous for its unique building forms,” the restored plaque reads, and
the concurrently constructed public library on the
opposite corner still offers charmingly renovated evidence of
great expectations. The rest of the retail flanking the Shops on Don
Mills, on the other hand, is a reminder of how good planning goes
awry.

Nothing reflects the disconnect more than a big
blue sign for Blockbuster Video, the beleaguered
chain left stranded beneath a nondescript Donway West office
building — the LCBO has moved to the new village, although the vacant campaign office for losing Don Valley West federal Conservative candidate John
Carmichael has obviously not, resulting in no sign of life on a Sunday
afternoon.
Also visible from the main drag are other shops and
services that couldn’t possibly afford being part of the pricey new
development — satellite strip malls that sprouted in the 1980s where
a movie theatre and curling rink once bustled — and, for the old-
timers, this preservation probably suits them just fine. Anthony’s
Restaurant, on the ground floor of a banal RBC bank building, had
plenty of customers for the $12.50 three-course senior’s special; the Mark McEwan gourmet food shop, opening in June, won’t be able to compete for their affections in the
category of chicken pot pie.

Nonetheless, a new location
of Jack Astor’s has been operating in the corner of the village for
the past six months — alongside the slightly detached Metro
supermarket, whose Dominion roots stretch back to 1955 — serving an
area clientele whose beloved Pizza Hut was replaced by Congee Queen
however many years ago. While blessed with swell weather for
the first half of its opening weekend, with only half the tenants operational
within the Shops at Don Mills, a blustery first Sunday
offered insights into how the outdoor design might thrive during the winter months (i.e., it probably can’t).
Quickest on the
draw to be open in time for the grand opening were the flashiest
familiar names from comparable American developments: like Banana
Republic, Eddie Bauer, Calvin Klein, Tommy Hilfiger and high-end
Urban Outfitters spin-off Anthropologie. Yet the fact that so many
others still weren’t open means that, for the sake of establishing
atmosphere, they might as well have been shuttered due to the
recession. As the 6pm closing time approached on Sunday, and roadies
packed up the non-public square’s stage under the watch of restless
mall cops, the ennui would have only delighted the long-gone Douglas
Coupland (especially the fact that the closest thing to a coffee
chain here — located in the direct shadow of his 12,000-pound, 35-foot-
high, 12-house clock tower — has a name that might as well be from one
of his novels: Teaopia).

Downtowners craving a taste
of developer-funded Couplandia are better off staking out his two
Canadiana installations by the lakefront, however. McEwan, whose
foodie shop will supposedly feel like New York! and Europe! and
both!, was quoted saying he expects his clientele to get there by
car, especially from the nearby Bridle Path. Residents in the
apartments surrounding the Shops — vintage complexes with names like
Laurenview Towers and Carolyn Court rendered in script likely
inspired by the credits for I Love Lucy — can’t possibly be
into such snobby stuff.
Which is the rationale for the
Shops spawning residences all their own, as Cadillac Fairview intend
to build 1,300 condo units, marketed on the basis that their neo-mall
is the ultimate activities room for the aspirational retiree. What
else would a community be planned for if not being an area in which
you can live the rest of your entire life? Proof of what kind of
emotions the neighbourhood instilled its in its rebellious children,
however, can be found in singer Dan Hill’s recent
memoir I Am My Father’s Son —
suggesting Don Mills caused him all the angst he poured out into
“Sometimes When We Touch.” Later, after learning the maudlin single
was instantly sold out at the mall’s Music World store, his diffident
dad at least promised them an autographed poster.
But
since no one is going to rent space in a 2009 shopping complex for
the sake of entertainment software, the Blockbuster is left to wither
away in the corner, while the Shops at Don Mills is graced with the
first Toronto location of McNally Robinson Booksellers — a
strategic end to the decade-long strangehold of Indigo and Chapters
on local large-scale literary retailing, and a trade-up from the past Don
Mills Centre bookshops more likely to specialize in remaindered
coffee table books consisting entirely of cat pictures. Here, the
Prairie Ink restaurant incorporated into the construction becomes the
elitist version of a department store cafeteria, albeit one that
features a Philip Roth quote along the wall: “When a
writer is born into a family, that family is finished.”
There was no such discord on display when the Winnipeg family that
runs the place took turns speaking at a Sunday evening champagne
toast. “This is the first opening where I wasn’t staggering to the
podium,” boasted Holly McNally, who helped start the
first store in 1981, with a business partner who soon bailed even
though they couldn’t afford to change the sign. “I would be smiling
on the outside but, on the inside, would be totally depleted.”
She
then introduced husband Paul McNally, who has
applied his Ph.D. in Romantic Poetry to figuring out how to turn
plumbing tubes into railings on a staircase he seemingly built with
his bare hands. “Please,” he pleaded to the gathering of book-industry types, “don’t stigmatize this as a chain.” Their daughter,
Tory McNally, is the store’s director of operations,
and everyone else on staff seems emotionally invested in making this
slightly idiosyncratic Western Canadian concept work — where regular
events featuring authors you haven’t heard of help to make them more
famous and, in turn, sell more books. (Barring that, they have a good
selection of gifts for the grandkids.)
And while life in
Don Mills will thrum along as usual, the Douglas Coupland clock tower
stands as a metaphor for the challenge involved in the suburban-culture business: how do you make a round hole out of square pegs
tick — especially when the display is digital?
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